• SEASON 1

    Discord community optimization

    Focus on attracting 100 members to the community

    Establish rules, governance and working groups

    Creation of $EXER token for rewards

    Publish 2 ‘zines

    Launch access NFTs to members, brands and agencies

  • SEASON 2

    Publish 4-6 ‘zines

    Grow to 300 members

    Begin rewarding members with $EXER tokens for participation and value creation

    Launch meetups and experts presentations in community

    Airdrop $EXER tokens to early members

  • SEASON 3

    Continue to launch access NFTs to agencies and brands

    Collaborate on first IRL community event

    Launch first white paper as NFT

    Determine an IP “product” to sell and create teams around it

    Explore investment opportunities

  • SEASON 4

    Grow to 500 members

    Begin to move the community to DAO governance

    New initiatives determined (TBD) by community

    Create first collaborative projects for sale as NFTs